Print and Web • 2021
In March of 2020, I was tasked with designing an infographic titled Price Tag: A Cat’s Life. It was later redesigned in December of 2021.
The infographic is about the cost of owning a cat in the United States. Its target audience is Americans aged 18 years and older who are interested in adopting a pet cat.
In addition to the revised infographic, a mockup of the printed piece was made.
The purpose of the infographic was to inform the audience of the cost of owning a cat in the United States. I had also hoped to aid each viewer in making an informed decision when adopting a pet cat.
Through the redesign, I wanted to showcase how my skills had developed since first year, particularly my typographical skills. I also wanted to fix issues within the original infographic, such as its lack of hierarchy.
First I created a Pinterest board for inspiration and began sketching. As this was a redesign, I wanted to focus on creating better hierarchy within the layout.
The most challenging yet rewarding obstacle I overcame during this project was finding the best way to incorporate all of the information into the layout without sacrificing the design.
